Investigating COVID-19 Vaccine Communication and Misinformation on TikTok: Cross-sectional Study.

ABSTRACT:

Background

The COVID-19 pandemic has highlighted the need for reliable information, especially around vaccines. Vaccine hesitancy is a growing concern and a great threat to broader public health. The prevalence of social media within our daily lives emphasizes the importance of accurately analyzing how health information is being disseminated to the public. TikTok is of particular interest, as it is an emerging social media platform that young adults may be increasingly using to access health information.

Objective

The objective of this study was to examine and describe the content within the top 100 TikToks trending with the hashtag #covidvaccine.

Methods

The top 250 most viewed TikToks with the hashtag #covidvaccine were batch downloaded on July 1, 2021, with their

SUBMITTER: van Kampen K 

PROVIDER: S-EPMC9620417 | biostudies-literature | 2022 Jul-Dec

REPOSITORIES: biostudies-literature