Information adoption behavior in online healthcare communities from the perspective of personality traits.

ABSTRACT: Improving standards of living have resulted in an increased focus on health and image management. In a context where the quality of healthcare information is unguaranteed, the adoption behavior intention of online health information varies greatly. Hence, it is essential to take effective measures to guide community users to obtain high-quality information on demand. From the perspective of personality traits, the present study analyzed the influencing factors and mechanisms of adoption behavior intention of healthcare information in online healthcare communities as well as the moderating effects of social support. A quantitative analysis of 380 respondents revealed positive associations between five personality dimensions and the adoption behavior intention of healthcare information-extra

SUBMITTER: Zhu Y 

PROVIDER: S-EPMC9623248 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature