Industry strategies to market opioids to children and women in the USA: a content analysis of internal industry documents from 1999 to 2017 released in State of Oklahoma v. Purdue Pharma, L.P. et al.

ABSTRACT:

Objective

Identify advertising strategies used to market opioids to women and children.

Design

Qualitative content analysis of internal pharmaceutical industry documents released in litigation, dated between 1999 and 2017.

Setting

USA.

Participants

Opioid manufacturers (Janssen, Ortho-McNeil, Purdue, Teva (Actavis), Janus, Cephalon); women; children.

Primary and secondary outcome measures

Advertising campaigns, industry executive statements regarding marketing goals METHODS: We examined ((DATASET) link: https://www.industrydocuments.ucsf.edu/drug/) documents released in State of Oklahoma v. Johnson & Johnson (2019) to identify marketing strategies and campaigns developed by opioid manufacturers that focused on children and women, as well as public record

SUBMITTER: Yakubi H 

PROVIDER: S-EPMC9639061 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature