Reducing Misperceptions About Very Low Nicotine Content Cigarettes: Insights From Adults Who Smoke.

ABSTRACT:

Introduction

Many people incorrectly think that very low nicotine content (VLNC) cigarettes are less carcinogenic than current cigarettes. This risk misperception by people who smoke could reduce motivation to quit under a nicotine reduction policy. We qualitatively examined perspectives on campaign messages designed to reduce misperceptions.

Aims and methods

Adults who smoke from North Carolina participated in online interviews. After being introduced to the idea of a VLNC policy, participants were shown VLNC messages and asked about their perceptions on the clarity, understandability, persuasiveness, and meaning of the messages. We conducted a thematic content analysis of the transcripts.

Results

Thirty adults who smoke cigarettes participated (15 females, 13 males,

SUBMITTER: Ranney LM 

PROVIDER: S-EPMC9653078 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature