Emotional Effects in Object Recognition by the Visually Impaired People in Grocery Shopping.

ABSTRACT: To date, neuroscientific literature on consumption patterns of specific categories of consumers, such as people with disability, is still scarce. This study explored the implicit emotional consumer experience of visually impaired (VI) consumers in-store. A group of VI and a control group explored three different product shelves and manipulated target products during a real supermarket shopping experience. Autonomic (SCL, skin conductance level; SCR, skin conductance response; HR, heart rate; PVA, pulse volume amplitude; BVP, blood volume pulse), behavioural and self-report data were collected in relation to three phases of the in-store shopping experience: (i) identification of a product (recognition accuracy, ACC, and reaction times, RTs); (ii) style of product purchase (predominant sense

SUBMITTER: Balconi M 

PROVIDER: S-EPMC9654971 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature