Exploring public attitudes toward live-streaming fitness in China: A sentiment and content analysis of China's social media Weibo.

ABSTRACT:

Objectives

Live-streaming fitness is perceived by the Chinese government as an invaluable means to reduce the prevalence of physical inactivity amid the COVID-19 pandemic. This study aims to investigate the public altitudes of the Chinese people toward live-streaming fitness and provide future health communication strategies on the public promotion of live-streaming fitness accordingly.

Methods

This study collected live-streaming fitness-related microblog posts from July 2021 to June 2022 in Weibo, the Chinese equivalent to Twitter. We used the BiLSTM-CNN model to carry out the sentiment analysis, and the structured topic modeling (STM) method to conduct content analysis.

Results

This study extracted 114,397 live-streaming fitness-related Weibo posts. Over 80% of the

SUBMITTER: Tian R 

PROVIDER: S-EPMC9669485 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature