A Multifaceted Campaign to Combat COVID-19 Misinformation in the Hispanic Community.

ABSTRACT: At the height of the COVID-19 pandemic, the Public Good Projects, Hispanic Communications Network and World Voices Media joined forces to launch a nationwide, multifaceted campaign which aimed to increase vaccine confidence and decrease misinformation on social media within Hispanic communities. We created a Spanish vaccine misinformation tracking system to detect and assess misinformation circulating in online Spanish conversations. We used our media monitoring findings to work with Hispanic social media (SM) influencers, volunteers, and celebrities to spread pro-vaccine messaging online. We created misinformation-responsive SM assets, newsletters, talking points and trainings for Hispanic-serving community-based organizations (CBOs) to help them respond to misinformation and increase vac

SUBMITTER: Silesky MD 

PROVIDER: S-EPMC9673890 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature