Effect of visual imagery in COVID-19 social media posts on users' perception.

ABSTRACT: People receive a wide variety of news from social media. They especially look for information on social media in times of crisis with the desire to assess the risk they face. This risk assessment, and other aspects of user reactions, may be affected by characteristics of the social media post relaying certain information. Thus, it is critical to understand these characteristics to deliver information with the reactions in mind. This study investigated various types of imagery used as thumbnails in social media posts regarding news about the COVID-19 pandemic. In an experimental design, 300 participants viewed social media posts containing each of the three types of imagery: data visualization (directly about risk information), advisory (not containing direct risk information, but instead h

SUBMITTER: Al-Nuwaiser WM 

PROVIDER: S-EPMC9680878 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature