An integrated model of UTAUT2 to understand consumers' 5G technology acceptance using SEM-ANN approach.

ABSTRACT: It has been a decade since the first extensive study on the internet's adoption and use was conducted. Circumstances have changed in the last decade internet has become an essential need for every human being. Socio-psychological, economic, and personal factors play a significant role in shaping human behaviour. But their role in shaping consumer behaviour toward 5G is still unexplored. In order to determine the impact of socio-psychological elements on 5G technology adoption intention, the study integrated curiosity, perceived value, functional value, and environmental awareness into UTAUT2 and analyzed how they interact. Instead of relying on linear models, this study employed a dual-stage SEM-ANN approach because customers' decision-making process to adopt new technology is complex. Val

SUBMITTER: Mustafa S 

PROVIDER: S-EPMC9681779 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature