Building resilience for sustainability of MSMEs post COVID-19 outbreak: An Indian handicraft industry outlook.

ABSTRACT: The handicraft business constitutes concept selling rather than mere product selling, which is highly dependent on demand. Handicrafts' Micro Small and Medium Enterprises (MSMEs) have an expanding market in developed countries. The impact of the pandemic on this industry is severe due to the industry's informal nature and seasonal demand. The survival and resilience of these handicraft MSMEs face many challenges in the post-COVID-19 outbreak. The focus of the present study is to understand and analyze the key challenges for building resilience in handicraft MSMEs by scrutinizing the existing literature and interactions with stakeholders. EFA and the Grey DEMATEL approach are used to analyze the challenges for the adoption of resilience. EFA is used to categorize the challenges into various

SUBMITTER: Agarwal V 

PROVIDER: S-EPMC9683090 | biostudies-literature | 2022 Sep

REPOSITORIES: biostudies-literature