Rural small scale farmers' smart mobile phone usage acceptance prognosticators for agricultural marketing information access.

ABSTRACT: The purpose of the article is to examine the rural small scale farmers' smart mobile phone usage acceptance prognosticators for agricultural marketing information access in selected farming towns in Zimbabwe. Responses were collected from rural small scale farmers in Marondera, farming town in Zimbabwe using structured questionnaire with a 7 point Likert scale. The research study depicted that trust, social influence, perceived risk and relative advantage have positive influence on rural small scale farmers' smart mobile phone usage acceptance for agricultural marketing information access adoption intention in Zimbabwe. The study has limitations which may affect the generalisability of the results since they can only be applied to the studied areas, all in Mashonaland East province of Zimb

SUBMITTER: Nyagadza B 

PROVIDER: S-EPMC9684834 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature