Gambling, fast food and alcohol sponsorship in elite sport - perspectives from Australian sporting fans.

ABSTRACT: Public health bodies in Australia remain concerned about marketing of unhealthy commodities; namely unhealthy food, alcohol and gambling products. Children are particularly susceptible to the influence of unhealthy commodity marketing. This study explored adults' perceptions of unhealthy commodities sponsorship in elite sport and policies to restrict them. Four focus groups of 7-8 frequent sport spectators were recruited, including parents and non-parents, and located in inner and outer suburbs of Sydney, Australia. Results were analysed thematically. Participants identified the contradictions of healthy messages of sport and unhealthy commodities, while highlighting the commercial value of sport sponsorship to sporting clubs. There is concern around children's exposure to effective and in

SUBMITTER: Boelsen-Robinson T 

PROVIDER: S-EPMC9685834 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature