Using social media to recruit study participants for a randomized trial for hypertension.

ABSTRACT:

Aims

The present study aimed to evaluate the potential of social media as an approach to recruit hypertensive subjects.

Methods and results

In addition to conventional trial recruitment, Facebook ads were run. Over a 115-day recruitment period, Facebook reached 5.3 million people in 168 separate campaigns run in the proximity of 19 sites in the USA and 14 sites in Europe. A total of 182 839 participants (3.4%) clicked on the ad; of those 10 483 subjects (5.7%) completed a dedicated questionnaire. This resulted in 3632 potential candidates. A total of 285 potential candidates were recruited by various recruitment strategies in the specified time period, of which 184/285 (64.6%) came from Facebook. When comparing Facebook with a 7-day radio spot in the same time period, 48 rad

SUBMITTER: Feyz L 

PROVIDER: S-EPMC9707993 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature