Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations.

ABSTRACT:

Background

Effective biosecurity communication of transmission risks and associated protective behaviors can reduce the impacts of infectious diseases in US animal agriculture. Yet, more than 1/5 of animal production workers speak a language other than English at home, and more than 40 percent are less than fluent in English. Communicating with these workers often involves translating into their primary languages. However, communication strategies targeting different cultural groups are not well-understood.

Aims

To identify cross-linguistic risk communication strategies to facilitate compliance, we hypothesized that uncertainty avoidance cultures associated with the languages might affect biosecurity compliance contingent upon two additional covariates: (1) the risk of acqui

SUBMITTER: Liu TL 

PROVIDER: S-EPMC9709259 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature