Fellow cows and conflicting farmers: Public perceptions of dairy farming uncovered through frame analysis

ABSTRACT: Divergence in opinion over how farm animals should be cared for is creating a disconnect between livestock farming and the public that risks a loss of “social license” to farm. One proposed solution for the dairy farming community is to engage more constructively with the public to develop a shared vision of the industry's future; however, farmers and veterinarians remain reluctant to validate public opinions on farm animal care, in particular, often viewing them as naïve or impractical. Understanding the interpretive frames through which people make sense of dairy farming could help the dairy farming community engage more constructively with public opinion, thereby reducing conflict and providing opportunities to change communication or practice. Hence, frame analysis was conducted on tra

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PROVIDER: S-EPMC9714478 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature