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Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries.


ABSTRACT: It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions-warmth and competence-plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.

SUBMITTER: Friehs MT 

PROVIDER: S-EPMC9732048 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature

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Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries.

Friehs Maria-Therese MT   Kotzur Patrick F PF   Kraus Christine C   Schemmerling Moritz M   Herzig Jessica A JA   Stanciu Adrian A   Dilly Sebastian S   Hellert Lisa L   Hübner Doreen D   Rückwardt Anja A   Ulizcay Veruschka V   Christ Oliver O   Brambilla Marco M   De Keersmaecker Jonas J   Durante Federica F   Gale Jessica J   Grigoryev Dmitry D   Igou Eric R ER   Javakhishvili Nino N   Kienmoser Doris D   Nicolas Gandalf G   Oldmeadow Julian J   Rohmer Odile O   Sætrevik Bjørn B   Barbedor Julien J   Bastias Franco F   Bjørkheim Sebastian B SB   Bolatov Aidos A   Duran Nazire N   Findor Andrej A   Götz Friedrich F   Graf Sylvie S   Hakobjanyan Anna A   Halkias Georgios G   Hancheva Camellia C   Hřebíčková Martina M   Hruška Matej M   Husnu Shenel S   Kadirov Kamoliddin K   Khachatryan Narine N   Macedo Francisco G FG   Makashvili Ana A   Martínez-Muñoz Maylin M   Mercadante Eric E   Mesesan Schmitz Luiza L   Michael Andreas A   Mullabaeva Nozima N   Neto Félix F   Neto Joana J   Ozturk Merve M   Paschenko Svitlana S   Pietraszkiewicz Agnieszka A   Psaltis Charis C   Qiu Yuting Y   Rupar Mirjana M   Samekin Adil A   Schmid Katharina K   Sczesny Sabine S   Sun Yiwen Y   Svedholm-Häkkinen Annika M AM   Szymkow Aleksandra A   Teye-Kwadjo Enoch E   Torres Claudio V CV   Vieira Luc L   Yahiiaiev Illia I   Yzerbyt Vincent V  

Scientific reports 20221208 1


It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (N<sub>total</sub> = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions-warmth and competence-plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of  ...[more]

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