Countering Antivax Misinformation via Social Media: Message-Testing Randomized Experiment for Human Papillomavirus Vaccination Uptake.

ABSTRACT:

Background

Suboptimal adolescent human papillomavirus (HPV) vaccination rates have been attributed to parental perceptions of the HPV vaccine. The internet has been cited as a setting where misinformation and controversy about HPV vaccination have been amplified.

Objective

We aimed to test message effectiveness in changing parents' attitudes and behavioral intentions toward HPV vaccination.

Methods

We conducted a web-based message-testing experiment with 6 control messages and 25 experimental messages and 5 from each of the 5 salient themes about HPV vaccination (theme 1: safety, side effects, risk, and ingredient concerns and long-term or major adverse events; theme 2: distrust of the health care system; theme 3: HPV vaccine effectiveness concerns; theme 4: connectio

SUBMITTER: Kim SJ 

PROVIDER: S-EPMC9732752 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature