Nomenclature of cell-cultivated meat & seafood products.

ABSTRACT: Cell-cultivated meat and seafood is getting closer to a reality for consumers in the US and around the world. However, regulators are still largely lagging behind on regulating production and labelling of these products. In a large experimental study using a representative US sample (N = 2653), we tested 9 different names for 3 different types of meat and seafood products in terms of their clarity, consumer appeal, and communication of safety and allergenicity. We found that terms proposed by the conventional meat and seafood industry including 'artificial' and 'lab-grown' tended to score low in terms of consumer appeal, purchase intent, and perceived safety, while 'artificial' also had the lowest score on clarity and communicating allergenicity. On the other hand, terms proposed by the ce

SUBMITTER: Malerich M 

PROVIDER: S-EPMC9734853 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature