Consumer acceptance of new plant-breeding technologies: An application to the use of gene editing in fresh table grapes.

ABSTRACT: This study estimates consumers' willingness to pay for specific product (quality) and process (agronomic) attributes of table grapes, including taste, texture, external appearance, and the expected number of chemical applications, and for the breeding technology used to develop the plant. Considering varietal traits, on average our survey respondents were willing to pay the highest price premiums for specific offers of improvements in table grape taste and texture, followed by external appearance and expected number of chemical applications. Considering breeding methods, on average our respondents were willing to pay a small premium for table grapes developed using conventional breeding rather than gene editing (e.g., CRISPR). Results from a latent class model identify four different group

SUBMITTER: Uddin A 

PROVIDER: S-EPMC9747045 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature