Transmission of environmentally responsible behavior between tourist destination employees and tourists: The role of moral elevation and environmental knowledge.

ABSTRACT:

Introduction

Tourists' environmental misconduct is the primary reason for the environmental destruction that tourist sites experience; nevertheless, their environmentally responsible behavior is also a major push for the improvement of the environment. The main goal of this study is to induce tourists to adopt proactive environmental responsibility behaviors.

Methods

A total of 455 valid questionnaires were obtained from China and analyzed using multiple linear regression.

Results

The findings of this study indicate employees' environmentally responsible behavior (E-ERB) in tourist destinations has a positive impact on tourists' environmentally responsible behavior (T-ERB). In the mediating variable of moral elevation, the correlation between E-ERB and T-ERB is mediat

SUBMITTER: Ye W 

PROVIDER: S-EPMC9748094 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature