Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process.

ABSTRACT:

Objective

Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and the best strategies were determined using the analytical hierarchy process (AHP).

Methods

Using an analytical survey of officials of medical libraries, the most common methods for marketing electronic resources in libraries were determined and divided into categories of strategies. Five important criteria for marketing strategies were also selected. Using the analytical hierarchy process, pairwise comparisons were performed between the alternatives (i.e., strategies), which were eval

SUBMITTER: Eskrootchi R 

PROVIDER: S-EPMC9782590 | biostudies-literature | 2022 Jul

REPOSITORIES: biostudies-literature