Subtle primes of in-group and out-group affiliation change votes in a large scale field experiment.

ABSTRACT: Identifying the influence of social identity over how individuals evaluate and interact with others is difficult in observational settings, prompting scholars to utilize laboratory and field experiments. These often take place in highly artificial settings or, if in the field, ask subjects to make evaluations based on little information. Here we conducted a large-scale (N = 405,179) field experiment in a real-world high-information context to test the influence of social identity. We collaborated with a popular football live score app during its poll to determine the world's best football player for the 2017-2018 season. We randomly informed users of the nationality or team affiliation of players, as opposed to just providing their names, to prime in-group status. As a result of this subtl

SUBMITTER: Rubenson D 

PROVIDER: S-EPMC9800561 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature