Introducing P2P service to a B2C sharing platform: A hybrid sharing mode

ABSTRACT: With the rapid development of global technology, many firms have entered the product-sharing market, where business-to-consumer (B2C), peer-to-peer (P2P), and hybrid rental services are the three most common business models. The difference between these models lies in the product provider. The product provider in B2C mode is enterprises, while in P2P mode, individuals provide the products, and both enterprises and individuals provide the products in hybrid mode. We employ a game model to analyze the influence of a B2C platform introducing P2P sharing service by comparing the profit of the platform and the original equipment manufacturer (OEM) under each of the three models. Our findings indicate that introducing P2P service always benefits the B2C platform but sometimes harms the OEM. Our

SUBMITTER: Tang T 

PROVIDER: S-EPMC9803320 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature