Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019

ABSTRACT:

Background

The food industry advertises unhealthy foods intended for children which in turn fosters poor diets. This study characterized advertising expenditures on child-targeted products in Canada and compared these expenditures between Quebec, where commercial advertising to children under 13 is restricted, and the rest of Canada, where food advertising to children is self-regulated.

Methods

Advertising expenditures data for 2016 and 2019 for 57 select food categories and five media channels were licensed from Numerator. Products and brands targeted to children were identified based on their nature and the advertising techniques used to promote them. Advertising expenditures were classified as healthy/unhealthy using Health Canada’s nutrient profile model. Expenditures

SUBMITTER: Potvin Kent M 

PROVIDER: S-EPMC9833551 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature