Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia.

ABSTRACT: M-commerce has the potential to change consumers' shopping habits and establish itself as a significant commerce channel. People rely on digital devices more than ever before, and the growth in M-commerce predicts that mobile will become the preferred channel for online shopping soon. This study is aimed at examining the effect of personal factors, economic factors, ease of doing factors, and safety-related factors due to Covid-19 on the adoption and use of M-commerce services among customers in Saudi Arabia. The study is empirical and is based on survey responses from 340, M-commerce customers in Saudi Arabia. The questionnaire method was used to collect the data. ANOVA and bivariate regression analysis were used to evaluate the collected data. The results showed that four independent var

SUBMITTER: Wasiq M 

PROVIDER: S-EPMC9834744 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature