Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic.

ABSTRACT: COVID-19 is a viral disease also comprehended as a coronavirus pandemic that has compelled the world to revisit business strategies to encounter COVID-19 challenges. Over the last decade, ample research has been accomplished on corporate social responsibility (CSR) and circular economy. Nevertheless, a key research gap requires to be filled that how CSR can perform a foremost role in engaging stakeholders like consumers during the COVID-19 era. Drawing from the stakeholder theory, this research endeavors to probe CSR's impact on green purchase intention (GPI) with mediating role of green psychology (GP). Data for the study were gathered from mainland China employing convenience sampling and examined by utilizing SEM (Structural Equation Model). First, the study indicated a direct relations

SUBMITTER: Ahmad W 

PROVIDER: S-EPMC9835965 | biostudies-literature | 2023 Feb

REPOSITORIES: biostudies-literature