Digital leadership role in developing business strategy suitable for digital transformation

ABSTRACT: Businesses must respond to the ecology in which they operate. Especially the rapid transformation of technology has increased the degree of dependency on the system. The main reason for this is perceived only as the technology costs brought by digital transformation. However, we understand from the bankruptcy of economically strong companies that this is not the real problem. This study looks at it from the perspective of leadership, which is an important skill for businesses. The research focuses on leadership roles needed to adapt to digital transformation. At this point, the roles of digital leadership and its contribution to businesses were investigated. At this point, we try to reveal the role of digital leadership with two different qualitative analyzes. In the research, semi-structu

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PROVIDER: S-EPMC9845252 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature