The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory.

ABSTRACT:

Introduction

COVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers.

Methods

A comprehensive model was developed based on affective event theory. An online questionnaire was distributed, and 501 usable questionnaires were collected. In addition, two complementary approaches were employed: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).

Results

The PLS-SEM results showed that COVID-19 risk perception, nostalgia, the awe of nature, and attitude were found to have a positive effect on PEB; and the moderating effect of power di

SUBMITTER: Zhou S 

PROVIDER: S-EPMC9845731 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature