Emotional design pictures: Pleasant but too weak to evoke arousal and attract attention?

ABSTRACT: A new field of research builds on the theoretical assumption that distinct design manipulations, such as human-like features with appealing colors (emotional design), foster multimedia learning by influencing the learners' affective state (i.e., valence and arousal) and attention. Empirical studies, however, provide inconsistent findings of the affective potential of emotional design, underlining the need for psychophysiological measurements to assess the affective state and attention more objectively. The effects of differently designed stimuli (picture-text combinations with anthropomorphic pictures in bright and saturated colors [emotional design], picture-text combinations with non-anthropomorphic pictures in grayscale [neutral design], and plain text [control design]) on junior high s

SUBMITTER: Lenski S 

PROVIDER: S-EPMC9846075 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature