Antecedents and consequences of relationship quality in pharmaceutical industries: A structural equation modelling approach.

ABSTRACT: This study aims to investigate the antecedents and consequences of relationship quality in the Jordanian pharmaceutical industry. A convenience sampling technique was used to select a representative sample of physicians working in the public healthcare sector in Jordan. Particularly, 500 questionnaires were distributed and 374 questionnaires were used in the analyses. Structural Equation Modeling was used to test the research hypotheses. Results revealed that the relationship quality was affected positively by the following antecedent variables (relational selling behavior, expertise, and ethical Relationship) while similarities had no significant effect on the relationship quality. The findings also revealed that the anticipation of future interaction between the physicians and medical re

SUBMITTER: Alshurideh MT 

PROVIDER: S-EPMC9858337 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature