Consumers' Perceptions of the Design of Front-of-Package Warning Labels-A Qualitative Study in China.

ABSTRACT: The warning label is identified as a simple front-of-package labeling format that assists consumers in making healthier food choices at the point of purchase. The color and/or shape of the design elements of the packaging labels can influence the understanding and purchase intention outcomes. This study aimed to explore the perceptions of consumers regarding differently designed warning labels (WLs) to identify a possibly suitable warning label design in the Chinese context. Using a qualitative approach, we collected data through 12 focus group discussions consisting of 116 participants residing in 6 provinces. Participants were selected by purposive sampling. Data were coded following inductive thematic analysis and summarized into three themes: (1) perceived preference for the appearance

SUBMITTER: Zhang X 

PROVIDER: S-EPMC9866720 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature