Electrophysiological evidence for the effectiveness of images versus text in warnings.

ABSTRACT: Warning sign plays an important role in risk avoidance. Many studies have found that images are better warnings than text, while others have revealed flaws of image-only warning signs. To better understand the factors underlying the effectiveness of different types of warning signs (image only, text only, or image and text), this study adopted event-related potential technology to explore the differences at the neurocognitive level using the oddball paradigm and the Go/No-go paradigm. Together, the behavioral and electroencephalogram results showed that text-only warnings had the lowest effectiveness, but there was little difference between the image-only and image-and-text warnings. The differences in the effects of the three warning signs were mainly in the areas of attention and cogniti

SUBMITTER: Lin W 

PROVIDER: S-EPMC9870998 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature