Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing.

ABSTRACT: With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing efficiency of movie posters and promote the development of film and television industry. First, the design concept of high grossing movie posters is discussed. Then, the concept of movie poster analysis based on Deep Learning (DL) technology is analyzed under Big Data Technology. Finally, a movie poster analysis model is designed based on Convolutional Neural Network (CNN) technology under DL and is evaluated. The results demonstrate that the learning curve of the CNN model reported here is the best in the evaluation of model performance in movie

SUBMITTER: Yang S 

PROVIDER: S-EPMC9879408 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature