Jeelo Dobara (Live Life Again): a cross-sectional survey to understand the use of social media and community experience and perceptions around COVID-19 vaccine uptake in three low vaccine uptake districts in Karachi, Pakistan.

ABSTRACT:

Objective

To gather preliminary insights through formative research on social media usage, and experiences, attitudes and perceptions around COVID-19 and COVID-19 vaccination in three high-risk, underserved districts in Karachi, Pakistan.

Design

Cross-sectional mixed-method design.

Participants

392 adults (361 surveys and 30 in-depth interviews (IDI)) from districts South, East and Korangi in Karachi, Pakistan.

Main outcome measures

Social media usage and knowledge, perception and behaviour towards COVID-19 infection and vaccination.

Results

Using social media was associated with an increased probability of getting vaccinated by 1.61 units. Most of the respondents (65%) reported using social media, mainly to watch videos and/or keep in touch with family/

SUBMITTER: Ali Khan A 

PROVIDER: S-EPMC9884570 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature