How healthy and processed are foods and drinks promoted in supermarket sales flyers? A cross-sectional study in the Netherlands.

ABSTRACT:

Objective

To investigate to what extent promotions in Dutch supermarket sales flyers contribute to a healthy diet and whether there are differences between supermarket types.

Design

A cross-sectional study investigating promotions on foods and beverages (n 7825) in supermarket sales flyers from thirteen Dutch supermarket chains (8-week period), including ten traditional, two discount and one organic supermarket chain(s). Promoted products were categorised by food group (e.g. bread), contribution to a healthy diet (yes/no), degree of processing (e.g. ultra-processed), promotion type (temporary reduction in price, volume-based promotions or advertised only) and percentage discount of price promotions. Differences between supermarket chains in the degree of healthiness and proc

SUBMITTER: Hendriksen A 

PROVIDER: S-EPMC9884785 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature