How food companies use social media to influence policy debates: a framework of Australian ultra-processed food industry Twitter data.

ABSTRACT:

Objective

To understand if, and how, Australian ultra-processed food industry actors use Twitter to influence food and health policy debates and produce a conceptual framework to describe such influence.

Design

Twitter data of prominent industry actors were defined through purposive sampling and inductively coded to investigate possible influence on food and health policy debates. These are described using descriptive statistics and coded extracts.

Setting

Australia.

Participants

Twitter accounts of nine prominent ultra-processed food industry actors, including major trade associations.

Results

Ultra-processed food industry actors actively used Twitter to influence food and health policy debates. Seven overarching strategies were identified: co-opting pu

SUBMITTER: Hunt D 

PROVIDER: S-EPMC9884788 | biostudies-literature | 2021 Jul

REPOSITORIES: biostudies-literature