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Sharing social media data: The role of past experiences, attitudes, norms, and perceived behavioral control.

ABSTRACT: Social media data (SMD) have become an important data source in the social sciences. The purpose of this paper is to investigate the experiences and practices of researchers working with SMD in their research and gain insights into researchers' sharing behavior and influencing factors for their decisions. To achieve these aims, we conducted a survey study among researchers working with SMD. The questionnaire covered different topics related to accessing, (re)using, and sharing SMD. To examine attitudes toward data sharing, perceived subjective norms, and perceived behavioral control, we used questions based on the Theory of Planned Behavior (TPB). We employed a combination of qualitative and quantitative analyses. The results of the qualitative analysis show that the main reasons for not sharing SMD were that sharing was not considered or needed, as well as legal and ethical challenges. The quantitative analyses reveal that there are differences in the relative importance of past sharing and reuse experiences, experienced challenges, attitudes, subjective norms, and perceived behavioral control as predictors of future SMD sharing intentions, depending on the way the data should be shared (publicly, with restricted access, or upon personal request). Importantly, the TPB variables have predictive power for all types of SMD sharing.

SUBMITTER: Akdeniz E

PROVIDER: S-EPMC9885192 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature

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Sharing social media data: The role of past experiences, attitudes, norms, and perceived behavioral control.

Akdeniz Esra E Borschewski Kerrin Emilia KE Breuer Johannes J Voronin Yevhen Y

Frontiers in big data 20230116

Social media data (SMD) have become an important data source in the social sciences. The purpose of this paper is to investigate the experiences and practices of researchers working with SMD in their research and gain insights into researchers' sharing behavior and influencing factors for their decisions. To achieve these aims, we conducted a survey study among researchers working with SMD. The questionnaire covered different topics related to accessing, (re)using, and sharing SMD. To examine at ...[more]

PMID: 36726996

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Project description:Understanding farmers' behavior, motivations, and perceptions toward antimicrobial use can influence how veterinarians translate research into practice and guide effective ways of implementing protocols. A multidisciplinary team investigated behavioral tendencies of New York dairy farmers toward antimicrobial use by administering a survey modeled with the reasoned action approach. This approach is a framework from social psychology containing the constructs attitude, perceived norms, and perceived behavioral control, and is used in combination with structural equation modeling to determine what drives intentions. Multiple indicators and multiple causes (MIMIC) models were then used to determine the effects of beliefs on their underlying constructs. The objective of the study was to provide direct and indirect measures of the constructs using survey data to determine importance of and associations with intention to use antimicrobials prudently. The structural equation model indicated that perceived behavioral control explained intention. Thus, farmers who feel capable of prudent use expressed positive intentions. Attitude and perception of others also had influence to a lesser extent. MIMIC models showed that the most important attributes of instrumental attitude were increasing profitability, decreasing risk of residues, and increasing herd health. Contributing attributes of affective attitude were job satisfaction, decreasing resistance, and increasing milk production. For perceived norms, the attributes were opinions/approval of family and peers, veterinarians, and milk processors. Finally, for perceived behavioral control, attributes focused on saving money on labor and treatment, ability to fit into the daily routine, and effectiveness with veterinary guidance. In conclusion, the best approach for adoption of practices might be presentation of examples of successful strategies by other producers, particularly in peer groups. In addition, veterinarians should provide the tools and guidance needed to produce economic gain, reduction of risks associated with residues and resistance, and positive experiences when using the tactics.

Project description:BackgroundSocial media benign envy, an upward comparison-based and painful emotions associated with the motivation to improve oneself, has attracted increasing attention from researchers due to its ubiquitous and significant impact on social network users' intentions and behavior. However, the results of previous studies on whether material or experiential consumption is more likely to cause social media envy (treated as a single construct) have been inconsistent, and there is a lack of research on what triggers social media users to experience more intense benign envy and thus inspiring their consumption intentions. The purpose of this study is to investigate how the type and luxuriousness of shared consumption and viewer's social comparison orientation jointly affect social media users' consumption intentions through benign envy.MethodsA 2 (type of consumption sharing: experiential vs. material) × 2 (luxuriousness of consumption sharing: luxury vs. non-luxury) × 2 (social comparison orientation: high vs. low) mixed-design experiment was conducted to test theoretical model with data from 544 undergraduates in China. SPSS 26.0 and the Process macro were used to test the model.ResultsThe results revealed that luxury experiential consumption information shared on social media triggered more benign envy compared with other types of shared consumption information. When social media users shared non-luxury consumption, experiential consumption was more likely to inspire benign envy among users with high social comparison orientation than material consumption. However, when luxury consumption was shared, benign envy acted as a mediator between purchase type and participants' purchase intention regardless of whether participants' social comparison orientation was high or low.ConclusionThis study revealed that whether and how social comparison orientation of social media users who read the shared content influences the mechanism by which the type of consumption sharing on social media affects social media users' consumption intentions through benign envy as a mediator is dependent on the luxuriousness of the shared consumption. The findings not only provide new insights for researchers to better understand social media envy and the underlying psychological mechanism for social media readers' consumption intention, but also have practical implications for practitioners.

Dataset Information

Sharing social media data: The role of past experiences, attitudes, norms, and perceived behavioral control.

Publications

Sharing social media data: The role of past experiences, attitudes, norms, and perceived behavioral control.

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