Communicating telecom fraud risk in anti-telefraud messages: The effects of metaphorical frames on attitudes.

ABSTRACT:

Introduction

With the frequent occurrences of telecom fraud crimes in China, it is very necessary and urgent to carry out effective anti-telefraud risk communication. In the present study, we investigated the role of metaphorical framing in shaping people's attitudes toward telecom fraud in anti-telefraud messages through two experiments.

Methods

Participants (N = 547, Experiment 1; N = 604, Experiment 2) were randomly assigned to war-framing, disease-framing, or issue-framing conditions. They were asked to read anti-telefraud messages where metaphorical frames were realized through multiple metaphorical expressions in Experiment 1 and relatively shorter messages where metaphorical frames were only instantiated through one metaphorical word in Experiment 2.

SUBMITTER: Liu M 

PROVIDER: S-EPMC9885205 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature