Reaching Populations at Risk for HIV Through Targeted Facebook Advertisements: Cost-Consequence Analysis.

ABSTRACT:

Background

An undiagnosed HIV infection remains a public health challenge. In the digital era, social media and digital health communication have been widely used to accelerate research, improve consumer health, and facilitate public health interventions including HIV prevention.

Objective

We aimed to evaluate and compare the projected cost and efficacy of different simulated Facebook (FB) advertisement (ad) approaches targeting at-risk populations for HIV based on new HIV diagnosis rates by age group and geographic region in the United States.

Methods

We used the FB ad platform to simulate (without actually launching) an automatically placed video ad for a 10-day duration targeting at-risk populations for HIV. We compared the estimated total ad audience, daily reach,

SUBMITTER: Hanna JJ 

PROVIDER: S-EPMC9898830 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature