The Impact of The Real Cost Vaping and Smoking Ads across Tobacco Products.

ABSTRACT:

Introduction

Little research has examined the spillover effects of tobacco communication campaigns, such as how anti-smoking ads affect vaping.

Aims and methods

Participants were a national sample of 623 U.S. adolescents (ages 13-17 years) from a probability-based panel. In a between-subjects experiment, we randomly assigned adolescents to view one of four videos online: (1) a smoking prevention video ad from the Food and Drug Administration's (FDA) The Real Cost campaign, (2) a neutral control video about smoking, (3) a vaping prevention video ad from The Real Cost campaign, or (4) a neutral control video about vaping. We present effect sizes as Cohen's d, standardized mean differences, with 95% confidence intervals (CIs).

Results

Exposure to The Real Cost vaping pre

SUBMITTER: Kowitt SD 

PROVIDER: S-EPMC9910139 | biostudies-literature | 2023 Feb

REPOSITORIES: biostudies-literature