Vaping Flavors and Flavor Representation: A Test of Youth Risk Perceptions, Novelty Perceptions, and Susceptibility.

ABSTRACT:

Introduction

Whether novelty-flavored vaping devices should be available in the marketplace has been a hotly contested debate. From one perspective, the variety of different flavors, such as fruit and mint, may help adult cigarette smokers who are seeking to switch to reduced-harm nicotine products. However, these flavors are also wildly popular among youth, creating concerns about new nicotine product use among minors.

Aims and methods

This experiment (n = 176) tests whether vaping flavors (tobacco vs fruit) and flavor representations on packages (flavor color, flavor image) influence how middle school youth perceive vaping products.

Results

While results show no difference in risk perceptions based on condition, novelty perceptions (eg, how fun, interesting) and sus

SUBMITTER: Katz SJ 

PROVIDER: S-EPMC9910141 | biostudies-literature | 2023 Feb

REPOSITORIES: biostudies-literature