E-Cigarette Retailers' Use of Instagram in New Zealand: A Content Analysis.
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ABSTRACT:
SUBMITTER: Hardie L
PROVIDER: S-EPMC9914635 | biostudies-literature | 2023 Jan
REPOSITORIES: biostudies-literature
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E-Cigarette Retailers' Use of Instagram in New Zealand: A Content Analysis.
Hardie Lucy L McCool Judith J Freeman Becky B
International journal of environmental research and public health 20230119 3
E-cigarette companies claim their products are key to improving health outcomes by providing smokers with lower-risk alternatives. However, the rapid uptake of e-cigarettes among young people has prompted concern about company marketing practices. In 2019, there was no legislation to govern e-cigarette marketing in New Zealand. This period provides an ideal context for examining how e-cigarette companies promoted their products before the introduction of marketing regulations. We conducted a con ...[more]
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