#PRS: A Study of Plastic Surgery Trends With the Rise of Instagram.

ABSTRACT:

Background

Instagram (Menlo Park, CA) has become a popular means of advertisement for aesthetic surgery procedures, influencing patients' likelihood of undergoing a procedure. In this study, the authors aim to explore public interest in aesthetic procedures before and after the Instagram platform started gaining in popularity through Google Trends (Google, Mountain View, CA), a platform with previously demonstrated utility for tracking interest in surgical procedures.

Objectives

The authors hypothesize that as a result of increased medical marketing on Instagram, there is an increase in public interest in elective procedures of plastic surgery.

Methods

Trends in the United States for given search terms and volumes were gathered through Google Trends between April 2004

SUBMITTER: Thawanyarat K 

PROVIDER: S-EPMC9915973 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature