The neural correlates of value representation: From single items to bundles.

ABSTRACT: One of the core questions in Neuro-economics is to determine where value is represented. To date, most studies have focused on simple options and identified the ventromedial prefrontal cortex (VMPFC) as the common value region. We report the findings of an fMRI study in which we asked participants to make pairwise comparisons involving options of varying complexity: single items (Control condition), bundles made of the same two single items (Scaling condition) and bundles made of two different single items (Bundling condition). We construct a measure of choice consistency to capture how coherent the choices of a participant are with one another. We also record brain activity while participants make these choices. We find that a common core of regions involving the left VMPFC, the left dors

SUBMITTER: Zyuzin J 

PROVIDER: S-EPMC9921239 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature