The impact of side effect framing on COVID-19 booster vaccine intentions in an Australian sample.

ABSTRACT:

Objective

To evaluate the effect of presenting positively attribute-framed side effect information on COVID-19 booster vaccine intention relative to standard negatively-framed wording and a no-intervention control.

Design and participants

A representative sample of Australian adults (N = 1204) were randomised to one of six conditions within a factorial design: Framing (Positive; Negative; Control) × Vaccine (Familiar (Pfizer); Unfamiliar (Moderna)).

Intervention

Negative Framing involved presenting the likelihood of experiencing side effects (e.g., heart inflammation is very rare, 1 in every 80,000 will be affected), whereas Positive Framing involved presenting the same information but as the likelihood of not experiencing side effects (e.g., 79,999 in every 80,000 wi

SUBMITTER: Barnes K 

PROVIDER: S-EPMC9922584 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature