ABSTRACT: Skin cancers related to sunexposure are rising globally, yet largely preventable. Digital solutions enable individually tailored prevention and may play a crucial role in reducing disease burden. We developed SUNsitive, a theory-guided web app to facilitate sun protection and skin cancer prevention. The app collected relevant information through a questionnaire and provided tailored feedback on personal risk, adequate sun protection, skin cancer prevention, and overall skin health. SUNsitive’s effect on sun protection intentions and a set of secondary outcomes was evaluated with a two-arm randomized controlled trial (n = 244). At 2 weeks post-intervention, we did not find any statistical evidence for the intervention’s effect on the primary outcome or any of the secondary outcomes. However, both groups reported improved intentions to sun protect compared to their baseline values. Furthermore, our process outcomes suggest that approaching sun protection and skin cancer prevention with a digital tailored “questionnaire–feedback” format is feasible, well-perceived, and well accepted. Trial registration: Protocol registration: ISRCTN registry (ISRCTN10581468). Author summary Many countries around the world, including the country we live in, Switzerland, face an increasing incidence of skin cancers, known to be partially due to excessive exposure to sunlight. In the future, incidence can be reduced if more people better protected their skin from the sun. Nonetheless, skin cancer prevention is often not adequately addressed in regular primary care or travel consultations. Here, we developed an app (SUNsitive), accessible via any internet browser that aims to support individuals protect from excessive sun exposure to prevent skin cancer. It does so in a tailored manner, adjusting its content to different groups of users. We tested SUNsitive with 244 participants, 119 of them randomly assigned to receive full access to the app and 125 just a basic non-tailored version of it, aiming to see whether the first group would have improved intentions to protect from the sun 2 weeks later. Our findings did not find any sign that the tailored intervention improved intentions, however, they show that our app was well-perceived, accepted, and considered as useful and feasible by participants. Future digital skin cancer prevention can build upon our findings.