Televised Anti-Tobacco Media and Smoking Outcomes Among Heterosexual and Sexual Minority Adults in the United States.

ABSTRACT:

Background

The prevalence of smoking is higher among sexual minority (SM) individuals compared with heterosexuals. The impact of televised anti-tobacco mass media campaigns on smoking outcomes among SMs is not known.

Aims

We examined whether televised anti-tobacco advertising was differentially associated with current smoking and smoking intensity for SM and heterosexual adults.

Method

We combined county-level anti-tobacco advertising data (gross rating points) with restricted, geocoded individual-level National Health Interview Survey data on smoking (2013-2015). We estimated associations between advertising and smoking outcomes, including potential effect modification by SM status.

Results

Greater anti-tobacco advertising exposure was associated with lower sm

SUBMITTER: Titus AR 

PROVIDER: S-EPMC9931928 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature