Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting.

ABSTRACT:

Objective

This study provides a first approach to the use of the Multiple-Choice Procedure in social media networks use, as well as empirical evidence for the application of the Behavioral Perspective Model to digital consumption behavior in young users in conjunction with a methodology based on behavioral economics.

Participants/methods

The participants were part of a large university in Bogotá, Colombia, and they received an academic credit once they completed the online questionnaire. A total of 311 participants completed the experiment. Of the participants, 49% were men with a mean age of 20.6 years (SD = 3.10, Range = 15-30); 51% were women with a mean age of 20.2 years (SD = 2.84, Range = 15-29).

Results

Among the total participants, 40% reported that they used

SUBMITTER: Robayo-Pinzon O 

PROVIDER: S-EPMC9950497 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature