Unravelling the truth: Examining the evidence for health-related claims made by naturopathic influencers on social media - a retrospective analysis.

ABSTRACT: Background: Social media platforms are frequently used by the general public to access health information, including information relating to complementary and alternative medicine (CAM). The aim of this study was to measure how often naturopathic influencers make evidence-informed recommendations on Instagram, and to examine associations between the level of evidence available or presented, and user engagement. Methods: A retrospective observational study using quantitative content analysis on health-related claims made by naturopathic influencers with 30000 or more followers on Instagram was conducted. Linear regression was used to measure the association between health-related posts and the number of Likes, and Comments. Results: A total of 494 health claims were ext

SUBMITTER: Nguyen V 

PROVIDER: S-EPMC9958238 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature