Experiences of Every Mind Matters, Public Health England's adult mental health literacy campaign: a qualitative interview study.

ABSTRACT:

Background

Every Mind Matters (EMM) is a publicly funded health campaign, launched in England in 2019, to equip adults to look after their mental health, and that of others, by offering online information about common problems: anxiety, low mood, sleep, and stress. This study is one component of an independent evaluation of EMM conducted by the NIHR Mental Health Policy Research Unit. Its aim is to explore individuals' experiences of the EMM campaign and website.

Methods

Four researchers, including three with lived experience of using mental health services, conducted 20, one-off, semi-structured, online interviews with a range of adult participants, including a sample of EMM users and a purposively recruited sub-sample known to have severe or long-term mental health conditi

SUBMITTER: Stuart R 

PROVIDER: S-EPMC9969361 | biostudies-literature | 2023 Feb

REPOSITORIES: biostudies-literature